May 152020
 

With cutting-edge audio-visual tech and recordings from the past six years, Pickathon uniquely poised to offer innovative digital content in new age

I have been patiently working at home like everyone else, and I have been heavily supporting live streams and digital content until things do begin to start back. To be honest, I’m not necessarily sure if live music will ever go back to the echelon that it once was on, but as soon as it does continue to shine, I’m quite sure many will be salivating for shows.

Many of the festivals that are not postponed, and still plan to happen in 2020 will be happening simultaneously and I just don’t see how all of them will happen that close together for fans or for bands. Pickathon is one of the festivals that have moved to 2021, but they are running a long term streaming show that is on my weekly lists you can find on the website.

Following Oregon’s proposal to cancel large gatherings through September, Pickathon 2020 has been postponed to 2021. While this is sad news for everyone, Pickathon had already pivoted to the creation of a massive ongoing fundraising campaign: Pickathon Presents A Concert A Day. Since early April, Pickathon has released a concert a day from their vault of content as a benefit for MusiCares COVID-19 Relief Fund for artists. With the support of partners like the Recording Academy, Amazon Music, Spotify, BandsinTown, and YouTube, A Concert A Day has become one of the largest continuous benefits for MusiCares, bringing in tens of thousands of dollars and featuring artists like Drive By Truckers, Margo Price, Jeff Tweedy, Mac DeMarco, Tyler Childers, Charles Bradley, Tank and the Bangas, and more. Our cultural and artistic communities are suffering right now, and the goal of Pickathon’s initiative is to help support the artists that were depending on Pickathon and other festivals in 2020.

On Monday, Pickathon announced that through Spotify’s partnership with MusiCares via the Spotify Covid-19 Music Relief project, they will be matching any donation raised during the Concert A Day livestreams up to a collective total of $10 million!

While many festivals attempt to pivot to a digital landscape in the wake of these postponements, Pickathon has been ready for a digital landscape for years. With an army of 700 audiovisual specialists documenting every stage of the festival every year with multi-camera HD, Pickathon’s also added additional video-only stages in the woods, intended to create entire films of performances in specially designed artistic environments. Pickathon’s Curation series produces 20-30 minute documentaries pairing cutting edge Portland chefs with Pickathon artists, and sending film crews to each artist’s hometown for long form interviews. It’s a bounty of high end video content that few other festivals can offer, and Pickathon is using this content to support artists most affected by COVID-19.

Pickathon 2021 will be stronger and better than ever, with a redesigned festival that breaks new ground and the hopeful return of most of the artists who were booked for Pickathon 2020. But for now, Pickathon is poised to lead as one of the most effective digital fundraising festivals bringing in support for MusiCares and artists in need.

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